Three thirty-second adverts, one single principle: your home's energy should work without demanding attention. We tell the story of Heiwit sodium-ion battery storage systems and AI-Care through what they make possible every day, rather than through datasheets. Below each video you will find the idea it grew from and the values it aims to convey.
"Don't think about it"The Heiwit corporate advert
The idea
A family's days are already full of things to think about: the alarm before dawn, breakfast, homework to finish. The advert starts from an ordinary winter morning to state a simple principle: your home's energy shouldn't be one of those things.
The star is the house. The sun melting the frost on the panels, the battery storage system working quietly in the garage, the windows that stay lit on a snowy night while the rest of the street is in darkness. The product appears for just a few seconds and nobody looks at it: its job is to work.
The language is understated: slow images, natural light, a calm voice, closer to a conversation in the kitchen than to an announcement. This is the tone in which we want to talk about energy.
The values
- ReliabilityA system designed to work in the cold and over time, year after year.
- Peace of mindThe technology stays in the background; in the foreground is the life of the people who live in the house.
- Energy independenceThe sun on the roof, sodium-ion storage and intelligent management work together, in the same home.
The advert script
You already have enough to think about.
The alarm. Breakfast. Maths homework.
Your home's energy shouldn't be one of them.
The sun on the roof. Sodium in the home. An intelligence that decides for you.
In the frost. During a blackout. Year after year.
Heiwit. The energy you don't have to think about.
−25 °C is the battery's minimum discharge temperature; charging takes place from 0 °C. Backup function depending on system configuration. Heiwit warranty of 10 years on battery and inverter (for the battery: 10 years or a limit of energy delivered, whichever comes first).
"It does it all by itself"AI-Care, intelligent energy management
The idea
The advert opens with an unusual promise: with this system there's only one thing to do. Nothing. It's the most direct way to present AI-Care, the Heiwit system that manages your home's energy automatically.
Each sentence describes a task that AI-Care carries out on people's behalf: it forecasts the next day's production, decides when to use energy, when to store it and when to feed it into the grid, and monitors every battery cell, day and night. Few words, essential images, plenty of white space.
Then the focus shifts to the people who live in the house: “And you?”. Reading by the window, a child running across the lawn, a bike ride. It's the time that is freed up when energy manages itself.
The values
- Intelligence at people's serviceAI-Care forecasts production, analyses consumption and automatically decides how to use the energy produced.
- TransparencyEvery AI-Care decision is logged and explained: automation doesn't take control away from those who use it.
- Care over timeCell temperature and voltage are monitored in real time, with early warnings on battery condition.
The advert script
With this system there's only one thing to do.
Nothing.
It forecasts tomorrow's sun. It decides when to use energy. When to store it. When to sell it.
It monitors every cell. Day and night.
And you? Think about something else.
Heiwit AI-Care. It does it all by itself.
AI-Care Smart Energy Manager. Functions depend on system configuration. Discover AI-Care
"You just enjoy the energy"Solar PV and battery storage for the home
The idea
A family and their home, from dawn to breakfast the next day. Energy is generated on the roof, stored by the battery storage system and keeps the home going even after sunset, while AI-Care manages everything in the background.
The story is warm and reassuring, in the golden light of morning and evening. Solar PV is presented for what it is: a practical choice of independence for the family, made more affordable by tax incentives.
The ending assigns the roles clearly: “Heiwit does it all. You just enjoy the energy.” The people who live in the house get the best part.
The values
- Energy independenceProducing and storing your own energy at home: this is the principle on which Heiwit is founded.
- Peace of mindAI-Care takes care of production, storage and consumption, day and night, with no daily intervention.
- AccessibilityMaking energy storage affordable and reliable is Heiwit's mission.
The advert script
Your home's energy can come from your own roof.
With a Heiwit solar PV system, energy independence becomes a realistic goal.
And with the 50% tax deduction, you can start straight away.
Complete peace of mind: AI-Care, its intelligence, takes care of everything.
Heiwit does it all. You just enjoy the energy.
AI-Care: functions depend on the system configuration. Design and installation of the photovoltaic system are carried out by the installer.
Italian IRPEF tax deduction (Italy only) of 50% in 10 annual instalments for the main residence of owners and holders of real rights (36% in other cases), for expenses incurred by 31 December 2026, within the limits of the tax due and under the conditions set by law.
Production note: the images, voice and music in the adverts were created with generative artificial intelligence tools. People and places are fictional; the Heiwit systems are taken from photographs of the real products.
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